About Floccs

For decades, horse ads have looked the same: a picture, a price – and the rest is guesswork. We thought it was time for something new. On Floccs, each horse gets its own digital hoofprint. A profile that tells the story behind the horse – and lets the right buyer find the right horse. Here you buy and sell horses, equipment and services in a smarter, more personal way. Behind Floccs are women who have lived their whole lives in the stable and now build something the horse world has been missing: a safe, transparent and modern platform created by horse people for horse people and their horses.

A team of horsewomen

About.teamDescription1

CEO

Mathilda

Hammarström

CTO

Therese

Jonsson

CDO

Viktoria

Sartor

Web Developer

Jennifer Freensta

Arnegård

Business Developer

Harita

Karuna

We who founded and built Floccs are horsewomen - raised in the stable and shaped by sport in different ways. We come from different parts of the horse world but share the same driving force: to create something better for everyone who lives their life around horses. We met during our studies and quickly realized that we wanted to combine our experience from horse life with our education. Mathilda has a background from Stockholm School of Economics, while Therese and Viktoria studied at KTH. Since then, the team has grown and together we have built Floccs from the ground up. From the first line of code to design and strategy, with the same perseverance and love as in the stable. It's a lot of work, late nights and big dreams – but that's exactly what we want it to be.

Do you want to get in touch with us?

Feel free to contact us at hello@floccs.com