Categories
July 22, 2025
Floccs made waves at Falsterbo Horse Show 2025 with must-see horse listings, sold-out second-hand gear from our ambassadors, and big-name guests in the booth. Klara Hammarström held her only signing with us, Ellen Hammarström hosted a competition with over 350 entries, and we threw a party together with Sveland, Uhip, Kraft, and Trikem – complete with quiz walks and live performances.
Sun, sand, top-tier horses, and thousands of passionate equestrians – Falsterbo Horse Show 2025 had it all.
You could find Floccs right by the entrance, in the heart of the action, where curious riders stopped by to chat, ask questions, and share stories.
The response for Floccs exceeded our expectations! We noticed that our horse listings sparked real curiosity. Moreover, our second-hand products had to be restocked several times due to high demand and our passion for circular equestrian industry resonated with many - leading to long, thoughtful conversations.
One of the week’s highlights was without a doubt Klara Hammarström. She chose to do her exclusive signing at Falsterbo in our booth – which created the best kind of creative chaos among the visitors.
There was a long queue, fans lined up eagerly with autograph books or even itineraries in hand to be signed, and Klara made time for everyone. After the signing, many visitors stayed to learn more about Floccs, and we ended up having lots of spontaneous conversations about how to register horses on the platform.
Our big competition at the booth was also a huge success, thanks to Ellen Hammarström and her natural energy. More than 350 people took part, and the excitement was real as the winner was announced. The prize? A 5,000 SEK gift card to shop second-hand on Floccs.com. See more about the contest here.
And of course, we served Fröjya’s new flavors all week – with one extra lucky winner going home with two trays from our giveaway.
One evening, our booth turned into more than just a booth – it became a lively party. Together with Sveland, Uhip, Kraft, and Trikem, we hosted a quiz walk that drew a big crowd. There was laughter, mingling between booths, and a strong sense of community in the air.
As the icing on the cake, Adam and Annabel Hammarström surprised everyone with a live performance that pulled the crowd staying long after the quiz ended.
We brought along second-hand gear from our ambassadors, and the interest was overwhelming. Several times during the week, we had to run upstairs to fetch more items.
Even though Floccs is primarily an online marketplace, there was something special about meeting people in person, showing the products, and hearing their stories. Many shoppers said they loved the idea of giving pre-loved gear a new life – and quite a few signed up on the spot to start selling their own things.
Falsterbo was also a great opportunity to connect with our circular partners. We caught up with Uhip, Equito, Equo-iq and Protequi – all of whom had their own booths at the event.
Many visitors were especially intrigued by our partnership with Equito. If you sell something from Equito on Floccs, you get a special offer to use part of your earnings to buy something new. It’s a smart way to extend the life of your gear – and more brands are already on their way to joining this model.
It was clear from day one – everyone wanted to talk about our horse listings. Visitors were curious about how they work, and many echoed the same thought:
"This is what we’ve been missing. A place where you can actually follow the horse, which goes much beyond just seeing a picture and a phone number."
On Floccs, a horse is more than just an ad. Each horse gets a digital profile where horse performance ratings, ownership history, and images are gathered over time. For many riders, this was a real eye-opener. Seeing how easy it was to click through a horse’s entire journey sparked both excitement and great conversations.
Another hot topic was our new partnership with Hippson. Many shared how tricky it’s been trying to sell through Facebook groups. Some had even given up after weeks of no response.
Now, they learned that ads placed on Floccs automatically reach more people by also appearing on Hippson's site – meaning both horses and horse gear finds the right buyer faster. It felt good to hear how this change brought hope to riders who have been frustrated with old-school selling methods.
Of course, we didn’t miss out on the competitions. It was extra special to watch horses already listed on Floccs perform at the top of their game.
– competed in the Swedish Team Championship, showing exactly why she’s a crowd favourite.
Foto: Hippson: Ida Lindemann and Clara Wallin. Read the full article here.
– The pair took home the Amateur Tour final after a 14.5-hour trip from Umeå. What was even more fun was that Casalavda PS once belonged to the Hammarström family – the founders of Floccs.
– finished second in the T1 Youth and winning the show pass with their Icelandic team.
It reminded us that every horse has a story – and Floccs is here to help narrate it!
At Floccs, everything you need is gathered in one place!
You can create horse listings with digital profiles that follow the horse through its journey, keep potential buyers in the loop, buy and sell second-hand gear without the hassle, and follow horses and riders you want to keep an eye on.
What makes it special is the simplicity. We make it easy to find the right horse, the right buyer, and the right equipment – all while supporting a more sustainable, community-driven way of riding and selling.
And most importantly: Floccs isn’t just about transactions, it’s about the right match.
We’re building a smart, safe, and modern platform for everyone who lives life with horses – whether you’re just starting out or have decades in the saddle.
➡ Ready to join us? Download Floccs for free and be part of the journey.